Save Our Water is a statewide, water conservation program created in 2009 by the Association of California Water Agencies and the California Department of Water Resources. The program’s goal is to make water conservation a daily habit among Californians, much like recycling and energy conservation are today. The Save Our Water program reaches millions of Californians each year through partnerships with local water agencies and other community-based organizations, social marketing efforts, paid and earned media and event sponsorships.